The team

The same three people, start to finish.

Whoever answers the phone is one of the people who will look after you: Eleri, who has done this for thirty-four years and takes the calls at night; Catrin, her daughter, who makes most of the arrangements; and Huw, who conducts the funerals and keeps the two vehicles as they should be.

Eleri Morgan

Owner and funeral director. Third generation, the phone at night, every family

Granddaughter of Glyn Morgan, who opened the business in 1962 in the building we are still in. Eleri has been a funeral director for thirty-four years and a Diploma holder with the National Association of Funeral Directors for most of them. She takes the night calls herself, conducts when Huw is away, and rings every family at six weeks. She renamed the firm Morgan & Daughters in 2019 when Catrin qualified.

Catrin Morgan

Funeral director. Arrangements, plans, the paperwork, the service sheets

Eleri's daughter and the fourth generation. Catrin trained with a large group in Cardiff for five years before coming home, which is where the price list format and the written-estimate habit came from, and is the firm's plan adviser under the Financial Conduct Authority rules. She does most of the arrangements and the design of the service sheets, and runs the Tuesday bereavement group with the hospice counsellor.

Huw Rees

Funeral director and conductor. The hearse, the day itself, the collections

Joined in 2009 from the ambulance service. Huw conducts the funerals, walks the hearse out of every street, keeps the two vehicles as they should be, and does the collections at any hour with Eleri or Catrin alongside. He is the one families remember from the day, and the one who goes into the crematorium with every unattended cremation so that nobody is ever alone.

64years on Station Road
320families a year
24hours a day, one of us answers
4.9average rating

Standards

What stands behind the three of us.

Trade association

Members of a national funeral directors' association since 1971, inspected every two years against its code: the premises, the vehicles, the records, the price list and how we treat the people in our care.

Price transparency

The standardised price list has been on our wall and our website since the Competition and Markets Authority required it in 2021, and the written estimate has been our habit since Catrin came home in 2019.

Funeral plans

Pre-paid plans have been regulated by the Financial Conduct Authority since 2022. Catrin is the firm's plan adviser, the money sits in an independent trust, and we will say when a plan is not the right thing.

Training

Eleri and Catrin hold the Diploma in Funeral Arranging and Administration and Huw the Diploma in Funeral Directing. All three are trained in bereavement listening by the hospice whose counsellor runs our Tuesday group.

A man in his forties in a dark suit polishing the bonnet of a silver-grey hearse in a clean garage in early morning light

The vehicles

Two cars, kept by Huw, and unmarked for the collections.

A silver-grey hearse and one limousine, both ours, both cleaned by Huw the morning of every funeral. For bringing someone into our care we use a plain estate with no signage, because a neighbour's curtain is not the way a family should learn. The hearse is walked out of the street by Huw on foot, as it has been since Glyn's day, and we will go at a walking pace past the house, the school, the rugby club or the shop if that is where they were known.

Coffins, flowers and cars, priced

If you need us, ring. Any hour, one of us answers.

For a death that has just happened, the number below rings Eleri, Catrin or Huw day or night, and we can be with you within the hour. For anything that can wait, the form on the contact page is answered the same working day, and plans, prices and what to do first each have their own page.

01554 960 412 Get in touch