The shop
A chip shop is a range and a window first, and ours comes with a second fryer for Tuesdays, forty seats looking at the sea, a deal for a family on a Friday, a horsebox van for weddings, and four boats we can name. Each has a page with what it costs and how it works.
01
Cod and haddock in two sizes, plaice, hake and a scampi of Whitby wholetail; pies from a bakery in Dinas Powys; chips from Pembrokeshire potatoes, mushy peas, curry sauce and gravy made here; a children's menu; vegetarian and vegan options from the separate fryer. Every price and the fourteen allergens are on the menu page.
Cod and chips £11.
02
Every Tuesday the separate fryer does the whole menu in our gluten-free batter of rice flour and cornflour, with its own oil, baskets, scoops and a blue-handled set of everything, and a cook who does only that. On any other day we will do a gluten-free fish on request, with a ten-minute wait while the fryer comes up to temperature.
The same prices as the main menu; no supplement.
03
Forty seats in navy booths and at the window, looking across the Esplanade to the pier and the Severn: fish and chips on a plate with bread and butter and a pot of tea, the children's menu with crayons, ice cream from a dairy in the Vale. No bookings except for groups of eight or more; dogs on the terrace in summer.
Sit-in prices are 80p more than takeaway, with bread and butter and a cup of tea or a soft drink included in the "plated" meal at £13.
04
The family deal for two adults and two children at £34: two regular cod or haddock and chips, two children's meals, two mushy peas or curry sauces and four drinks. The big one for two adults and three children at £46. Book a collection slot and it is wrapped and waiting; or eat in.
Two adults and two children £34; two adults and three children £46; swap the fish for a pie at no charge, or upgrade to haddock for 80p each.
05
A fish supper for a wedding evening, a birthday or a works do: our catering van with its own range parks outside and fries to order for twenty to a hundred and fifty, cod or haddock and chips in cones or boxes with the sides and the sauces, from £13 a head. Or collected from the shop in insulated boxes for smaller parties.
From £13 a head for twenty or more, fried at your door within twenty miles; collected boxes from £11 a head for ten or more.
06
Our cod and haddock come from four boats fishing MSC-certified stocks in the North Sea, the Barents Sea and off Iceland, frozen at sea; the plaice and hake from Brixham day boats when they land. Potatoes from a farm in Pembrokeshire, the dripping to a biodiesel firm in Newport, and paper, card and wooden forks instead of plastic since 2018.
Sustainability costs us about 40p a portion more than the cheapest fish on the market.
Where the fish comes from
Plaice and hake from Brixham day boats when they land; nothing off the Good Fish Guide's green and amber lists. The sustainability page has the rest.
Pick a collection time from the slots still open, every fifteen minutes through each shift, say what you would like, and it is fried to the slot and waiting in a bag with your name on it at the end of the counter.
