The Esplanade Fryer Ltd, 3 The Esplanade, Penarth CF64 3AU, is the data controller, registered with the Information Commissioner's Office. Last reviewed October 2026.

What we collect

When you use the order form we collect your name, mobile number, email address and postcode, what the order is and how you would like it, a date if you give one, and what you write about the order, including any allergies you tell us about. The form also records the time it was sent and your IP address, used only to block automated submissions. The slot board puts the time you pick in the address of the page and stores nothing. Orders placed at the counter or by phone are written in the order book with your name and number.

For a collection slot we keep your name, number, the time and the order until it is collected. For catering we keep your name, number, the date, the place, the number of guests and the deposit. Allergy information you give us is used only to prepare that order. We do not store card details; card payments at the till and for catering deposits go through our card terminal provider.

Why we use it

To cook, wrap, hold and tell you about the order (our contract with you).
To run catering bookings and café groups (our contract with you).
To keep accounting and traceability records (a legal obligation).
To ask for a review after an order, which you can decline by replying.

We do not send marketing unless you have asked at the window for the gluten-free Tuesday text, which you can stop by replying or by telling us. We do not sell or share your details with anyone for marketing.

Who sees it

The people who work in the shop. Our card terminal provider, for payments. Our website host, for the order form. Our accountant, for the accounts. The local authority's environmental health officer, for traceability records, if asked. None of them may use your details for anything else.

How long we keep it

Slot bookings are deleted a week after collection. Catering records are kept for six years after the last order, because the accounts require it. Traceability records are kept for the period the law requires.

Your rights

You can ask for a copy of what we hold, ask us to correct or delete it, or object to how we use it, by emailing fryer@esplanadefryer.co.uk or asking at the counter. We answer within a month. If you are not satisfied you can complain to the Information Commissioner's Office at ico.org.uk.

Cookies

The website sets one cookie, a session identifier, only when you send the order form, so that we can stop the same browser sending the form twice in thirty seconds. It holds nothing about you and expires when you close the browser. There are no analytics or advertising cookies. The map on the Find us page is embedded from Google Maps, which may set its own cookies when it loads.