The workroom

Eight people, by name.

A cutter, a head seamstress, three more at the machines, an apprentice, a presser and the person at the counter who knows where every garment is. The workroom is upstairs; the fitting room, the bridal room and the counter are on the shop floor.

A tailor pressing the lapel of a navy jacket on a steam press in a bright workroom

Gareth and Ana

Gareth Price, a Welsh man in his fifties with short grey hair and glasses, in a waistcoat and rolled shirt sleeves, a tape measure round his neck, at a cutting table

Gareth Price

Cutter and owner. Made-to-measure and men's tailoring

Apprenticed at nineteen in a Savile Row workroom, where he cut for eleven years, then a decade as head cutter for a Cardiff tailor. Opened Stitch & Press on Glebe Street in 2011 with one machine and a rail. Cuts every made-to-measure suit himself, does the jacket alterations, and still presses his own trousers every Sunday night.

Ana Ferreira, a Portuguese woman in her forties with dark curly hair tied up, in a black top, smiling in a bright fitting room

Ana Ferreira

Head seamstress. Bridal and dresses

Trained as a dressmaker in Porto, moved to Cardiff in 2008 and joined the shop in its first year. Has fitted more than eight hundred wedding dresses and runs the bridal room and the dress work. Brides ask for her by name; mothers of the bride ask for her twice.

Upstairs and at the counter

Six more.

  • Huw BevanDry cleaning, pressing and curtain visitsTwenty years in the trade, the steam press is his · here since 2013
  • Kasia NowakAlterations and repairs, the zip specialistTrained in Kraków, industrial machinist · here since 2016
  • Bethan LloydAlterations, hems and prom dressesFashion degree, Cardiff Metropolitan · here since 2020
  • Joe HarrisApprentice tailor, working with GarethSecond year of a bespoke tailoring apprenticeship · here since 2024
  • Lowri EvansThe counter: tickets, collections and datesKnows where every garment is · here since 2017
  • Mrs Ferreira seniorHand finishing on bridal, three days a weekAna's mother, fifty years a dressmaker · here since 2014

The workroom

How the work is done.

Industrial machines

Lockstitch, overlock, blind-hem and buttonhole machines, set up for each job, and a long cutting table by the window. Anything that shows is finished by hand.

A steam table, not an iron

Pressing is half of tailoring. Huw presses on a vacuum steam table with a buck and a sleeve board, so creases go where they should and shoulders keep their shape.

One ticket, one rail

Every garment is ticketed at the counter with your name, the job, the price and the date, and hung on the rail for that day. Nothing is ever folded into a bag.

An apprentice every year

Joe is in the second year of a bespoke tailoring apprenticeship with Gareth. The trade only survives if somebody teaches it, and the workroom always has someone learning.

Bring it in, or book a fitting.

Most alterations and all dry cleaning need no appointment: come to the counter on Glebe Street and we pin it there and then, with the price and the ready-by date on your ticket. Bridal, made-to-measure and evening fittings are booked.