The team
Angharad chooses the gowns and sits with most of the brides. Helen fits them, in the room at the back. Between them there is not much they have not seen.
Owner, bridal consultant
Angharad taught textiles at a comprehensive in Barry for sixteen years and started Ever After in 2011, after a bad experience helping her own sister buy a dress in a shop that had targets to hit.
She sees most brides herself. She knows the seven makers personally, and she has never told anyone that a dress is the one.
Head of alterations
Helen trained as a corsetière in Cardiff and spent years in theatre wardrobes before joining in 2013. She has rebuilt bodices at midnight for more than one company's Traviata.
She does all our alterations in the room at the back, and writes the quote herself. If a dress cannot be made into what you are hoping for, she will say so at the first fitting, not the last.
The way we work
Every gown shows its price on the tag, so you never have to ask.
We have no sales targets and no same-day discounts. The price is the same next month.
Samples up to size 20 in every shape, up to 26 in three, and orders up to 28.
If it cannot arrive or be altered in time, we will tell you at the first conversation.
Appointments are free and there is nothing to sign. Tuesday to Saturday, on Eastgate. Saturdays go first, so look at the weekdays if you can.