Everyone in one room, somehow
Bridesmaids
Dresses from £135 in twenty-four colours, sized for each person, with a mix-and-match line for different shapes.

Five women, five shapes and one bride who wants them all to feel good. The trick is a single fabric in a single colour, with a different neckline for each.
Our main bridesmaid line comes in twenty-four colours in the same soft crepe, with eleven styles that can be mixed. Nobody has to wear a strapless dress against her will. The sage and muted rose are the most asked for, and we can post you a swatch for free to hold up against the flowers.
If your bridesmaids live in different towns, one of them can come in and the rest can send measurements on the card we post out. Plenty of bridesmaid reunions end up at lunch on the High Street afterwards.
How it works here
- Twenty-four colours and eleven mixable styles
- Free fabric swatches by post
- Sizes 6 to 28, plus junior sizes from age 7
- Measuring card posted to anyone who cannot come in
- Allow sixteen weeks to order, plus time for alterations
What it costs
Bridesmaid dresses run from £135 to £240 each, with no group charge. Junior bridesmaid dresses are from £85. Every price is on the prices page, and your timeline works out your dates.
Questions about bridesmaids
Who pays?
That is between you and them, and we will not ask. We can take separate payments from each bridesmaid so nobody has to chase anyone.
Can I order from far away?
Yes, with the measuring card and a video call if it helps. We post anywhere in the UK for £12.
What about a pregnant bridesmaid?
Tell us the dates. We order later and in a style that allows for it, and Helen builds in room at the last fitting.
Two hours, a pot of tea and no sales talk.
Appointments are free and there is nothing to sign. Tuesday to Saturday, on Eastgate. Saturdays go first, so look at the weekdays if you can.