Tastings and consultations

Choosing a wedding cake from a website is like choosing a dress from a catalogue: possible, and better in person. The consultation is an hour with Seren with the estimate page open so the price is never a surprise, a sketchbook, and the tasting box so you know what the twelve flavours actually taste like.

Book an hour on the order page or by phone, Tuesday to Friday in the day or on a Saturday afternoon, at the shop (there is a table in the window and the tea is free) or on a video call if you are far away. Bring the venue, the numbers, the colours, a picture or two, and the florist's name if you have one. Seren sketches as you talk and works out the tiers and the servings with you on the estimate page; you leave with a sketch and a price.

The tasting box is six two-inch squares of the flavours you pick, each with its buttercream, in a box for £18: collect from the shop or have it posted for £5.95, sent on a Tuesday. If you order the cake, the £18 comes off it. Most couples order the box first, taste at home with whoever has opinions, then book the consultation; that order works best.

The twelve flavours

• VictoriaVanilla sponge, raspberry jam, vanilla buttercreamVegan · Gluten-free
• Lemon and elderflowerLemon sponge, elderflower syrup, lemon curdVegan · Gluten-free
• Chocolate and salted caramelDark chocolate sponge, salted caramel, chocolate buttercreamVegan · Gluten-free
• Red velvetCocoa and buttermilk, cream-cheese buttercreamVegan
• Carrot and walnutSpiced carrot, walnuts, orange cream-cheese buttercreamVegan
• Raspberry and white chocolateVanilla sponge, fresh raspberries, white chocolateVegan · Gluten-free
• The bara brith cakeSpiced fruit sponge, tea-soaked fruit, Penderyn buttercreamVegan
• Coffee and walnutEspresso sponge, coffee buttercream, candied walnutsVegan · Gluten-free
• Strawberries and creamVanilla sponge, Gower strawberries, vanilla creamVegan · Gluten-free
• Lemon and blueberryLemon sponge, blueberry compoteVegan · Gluten-free
• Chocolate orangeChocolate sponge, orange zest, dark ganacheVegan · Gluten-free
• Honey and rhubarbRudry honey sponge, poached rhubarb, honey buttercreamVegan · Gluten-free

What is included

• A free hour with Seren
• At the shop or by video
• A sketch and a price to take away
• The tasting box, six flavours, £18
• The £18 comes off the order
• Saturday afternoons too

What it costs

The consultation is free. The tasting box is £18 for six flavours, collected or posted for £5.95, and comes off the order. A second box £18. The estimate page works out any wedding cake from the tiers, the finish and the servings, with the lead time and the next free Saturday.